LET’S NOT PRETEND that living in America’s hottest real estate market is a burden; still, the volatility can be maddening. Where else can you find yourself first in line at an open house, only to discover that the place already has three offers from an invitation-only open house the previous day? No place, that’s where. In what other city do they issue 27,000 permits for single-family construction in a single year? No other city. And where else does an oil company’s mass relocation lead to property values changing overnight? (Okay, there’s Fairfax, Va., but we mean change in a good way.) The fact is, knowing what and where to buy has never been trickier in Houston, which is why we polled dozens of real estate professionals for their expert opinions on the matter. Et voilà, the Houstonia guide to the 20 hottest areas of town, along with 5 up-and-coming neighborhoods whose pre-hot days are clearly numbered.
Where self-sufficiency is the master plan.
It used to be, they say, that anytime anybody in The Woodlands ever needed anything, they had to fire up the SUV for the 30-minute trek to Houston: to shop, to dine in a decent restaurant, to … anything. Now, 39 years on, it appears the original master planned community really did have a master plan, so much so that residents these days find it difficult to leave at all.
They don’t just shop and dine there, live and school their kids there. Increasingly, residents of The Woodlands are also working there, worshipping there, going to their own galleries, people-watching on Woodlands piazzas, or taking in La Bohème at the Cynthia Woods Mitchell Pavilion.
“The Woodlands is a complete community where residents can live, work, play, and learn,” insists Susan Vreeland-Wendt, a spokeswoman for The Woodlands Development Co.
Home prices continue to rise here as the community expands westward. That trend will likely continue with the large influx of Exxon employees expected to arrive by the end of the year.
Twenty-eight thousand acres of sprawling neighborhoods long ago decreed that much of The Woodlands would be unavoidably car-dependent, but the Town Center area is pedestrian-friendly, earning it some of the region’s best walkability scores. It’s a bustle of upscale boutiques, sidewalk cafés and open plazas, many near a waterway—teeming with air-conditioned water taxis—that’s drawn favorable comparisons to the San Antonio River Walk.
And The Woodlands’ dense, urban core is well on its way to becoming an island unto itself. Already home to a majority of the area’s 1,755 businesses, Town Center is becoming a residential center too, offering an expanding variety of lofts and townhomes. In addition, construction recently began on the 66-acre mixed-use Hughes Landing; it promises to further urbanize the area, giving Woodlands residents yet another reason to just stay home.
As if they need one.
Up & Coming!
Though to some Houstonians Sharpstown still conjures images of gangs and other urban thuggery, this neighborhood of mostly ’50s ranch homes is forging a quiet comeback. Yes, many of the crime-ridden apartment complexes that laid low the area in the 1980s remain, but on the back streets, single-family homes on good-sized lots are being refurbished and increasing in price. (Four- and five-bedroom golf-course ranchers on large, treed lots in Sharpstown Country Club Terrace now hover near $150,000.) Only a quick freeway zip away from the Galleria, downtown, and the Med Center, Sharpstown is perhaps Houston’s foremost haven for adventurous economical dining, thanks to its vast Chinatown along Bellaire Boulevard.
Garden Oaks / Oak Forest
Where Inner Loop cool landed after bounding over 610.
Residents of this patchwork of neighborhoods just north of 610 proudly and justifiably stake their claim as “honorary Inner-Loopers.” Heights chic, in the form of laid-back wine bars like Plonk, dive-y gastropubs like Petrol Station, and casually cool eateries like Shepherd Park Draught House, has successfully pole-vaulted over the North Loop.
Garden Oaks, established in 1937, is the wealthier and more redeveloped area of the two: beginning in the 1990s, a new generation of families discovered its rambling ranch houses and two-story, plantation-style mini-mansions sitting on huge lots amid mature oak, pecan, and magnolia trees. Homes here run a bit over $170 per square foot.
But Oak Forest next door, with an average price per square foot of almost $140, is no slouch. This ranch-house paradise, originally developed for returning World War II vets, is starting to resemble a baby Bellaire or West University, with some new homes cracking the $700,000 mark. Well-regarded Oak Forest Elementary is an added drawing card.
Since 2000, both neighborhoods have attracted lots of creative types, many either priced or sized out of the Heights or Montrose after starting families. Fashion designer and former Montrosian Bronwyn Lauder is one such Oak Forest arrival. “Living here, I’m a much more chill parent and the kids have definitely benefitted,” she says. “The space to grow food is a plus too. As is having twice the house for a fraction of the cost.”
Where residents enjoy superior schools and superior kimchi, both at bargain prices.
Up until the last decade or so, much of Spring Branch had a rural feel. It wasn’t uncommon to see pastures full of horses, relics of its past life as farmland tilled by generations of German immigrants (a past life still present at the 165-year-old St. Peter’s church on bustling Long Point Road).
The roughly 30-square-mile expanse is a hodgepodge of housing, from wood-sided bungalows in the neighborhood’s blue-collar eastern edge, to ’60s-era ranch houses in Spring Branch West, to new, half-million-dollar homes along Moritz Drive in the heart of the area.
It’s no coincidence that builders have moved in on Moritz. Debbie J. Callan, a realtor with Martha Turner Properties and area resident, says parents flock to certain pockets south of Long Point. The reason is simple: in subdivisions like Spring Valley and Hilshire Village, kids are zoned to coveted Memorial High School, where they get a south-of-the-Katy Freeway education at a relatively bargain price.
Spring Valley homes that cost $120,000 in 1996 have at least tripled in price since then, and in Spring Branch as a whole, the median price for homes zoned to Memorial and the better feeder schools has risen from $353,000 to $412,000, with new constructions often topping $1 million.
Meanwhile, the area’s become something of a foodie haven. Sure, Long Point might be gritty, but it offers some of the best interior Mexican and Korean fare in Texas.
Galleria / Uptown
Where there’s more than an ice rink generating foot traffic these days.
Uptown, dominated by the 400-store Galleria and myriad other shopping opportunities, is many things: a crystal garden of glassy office towers, a magnet for international business, a place where you can drive a neon-green Hummer without arousing contempt.
But is it a neighborhood? Well …
“They’re working on it,” says David Crossley of Houston Tomorrow, a nonprofit that promotes “walkable urbanism.” He notes that a combination of mixed-use high-rises and a fleet of public buses along Post Oak Boulevard promises to take one of Houston’s most diverse locales—Uptown’s nothing if not a luxury microcosm of the city itself—and make it more foot-traffic friendly, which is to say increase population density without further clogging roads. “It might be going too far to say that Uptown will be the center of life in Houston, but certainly it will be one of them,” Crossley notes.
Downtown may have more jobs, but the three-mile radius around Uptown boasts far more residents (about 180,000), who couldn’t possibly fit in the area’s apartments and condos. And they don’t need to, thanks to thousands of townhomes, plus a pocket of ranch-home suburbia in the Del Monte neighborhood, right in the Galleria’s shadow.
Still, there’s no question the future of Uptown is looking up—29 luxurious stories, to be exact. Beginning in 2014, the Hannover Post Oak will offer 355 units in its building at BLVD Place, a 21-acre mixed-use development on the southwest corner of Post Oak and San Felipe that will boast high-end shopping, office space, and a Whole Foods Market. Astoria, a 28-story residential tower with units starting at $1 million, is being built nearby.
“It’s a bona fide sellers’ market and there’s not a lot of inventory,” says Richard Ray of John Daugherty Realtors, who hopes construction will help satisfy the growing demand. “A few years ago you couldn’t give a high-rise apartment away, and now it’s hard to even find one to buy.”
Where the bobos really are in paradise.
What $$$ will get you:
This sleek, four-bedroom, 5,500-square-foot home, built in 2010, features a pool, spa, water wall, and putt-putt golf course, right in Montrose. Price: $1,740,000
No Houston ’hood outside of the Heights inspires as much love and loyalty as Montrose, with its elegantly restored mansions, contemporary condos, and Craftsman bungalows; its walkable streets, nationally acclaimed bars and restaurants, and buzzed-about boutiques; and its history as Houston’s gritty street-culture hub. “Montrose is a lifestyle,” says area native Kevin McCarthy. “Many places try to imitate but nobody duplicates.”
Montrose was born in 1911, a streetcar suburb for wealthy Houstonians, but just 50 years later it became the white-hot center of pretty much every alternative lifestyle Houston has known: beatniks, hippies, gays and lesbians, punks, slackers, and hipsters. The area became one of America’s LGBT hubs beginning in the early 1970s, although now, post-assimilation and post-gentrification, it’s estimated that less than 10 percent is gay. Still, the annual Pride Parade, a huge, family-friendly, summer-evening soiree, remains one of the neighborhood’s red-letter nights.
Of course, the mainstreaming of Montrose has driven up property values. Bungalows and cheap apartment complexes are vanishing faster than bluebonnets in April, overtaken by pricey condos. Between 1994 and 2011, the neighborhood’s square-foot price catapulted from a shade over $75 to a sliver under $250—any house on the market here will likely see multiple offers. Many of the old guard are being priced out of the area.
Yet threads of the bohemian lifestyle remain in Montrose’s tapestry, particularly in the park-like environs of the world-renowned Menil Collection and Rothko Chapel. There, on the thick St. Augustine grass under the live oaks, couples and friends spread blankets, throw Frisbees, and read, before heading out for a beer at West Alabama Ice House. It’s comforting to know that while not everyone can afford a home in this wonderful neighborhood, everyone can afford a Lone Star in the city’s collective backyard.
In which the connection between a neighborhood’s multiple offerings and multiple offers is firmly established.
It sounds hokey, but it’s true: for those who call this neighborhood home, nowhere else will do. Heights life isn’t just about architecture; it’s a unique subculture, an artsy little neighborhood that feels like a small town tucked within sprawling Houston. And it seems everyone wants a piece of it.
What $$$ will get you:
408 E. 7th St.
This 6,817-square-foot house was built in 2007 and has four bedrooms, a saltwater pool, a wine cellar, and a wraparound porch. Price: $2,245,000
“I have never seen a neighborhood on fire like the Heights area,” says Martha Turner. For the first time in its history, homes here usually get multiple offers. “It’s always happened in a River Oaks or a Tanglewood house, but seeing multiple offers in the Heights is a new phenomenon.”
Ground was broken on the Houston Heights in 1891, with the Woodland Heights added to the east 16 years later. Arts and Crafts bungalows sprouted across a prairie dotted with live oak saplings. Today, those same trees are enormous and iconic, yet miraculously, plenty of the bungalows remain (median mid-2012 price, $347,000, and rising fast in bidding wars). The houses’ front porches foster a friendly atmosphere, and it’s not uncommon to see neighbors having cocktails together after work. This isn’t to say that many of the mansions and bungalows haven’t met their demise in recent years—they have. But what tends to sprout up in their place are modern houses with a similar blueprint.
There’s been an explosion of restaurants in the area lately: Zelko Bistro, Down House, Shade, Liberty Kitchen, and Revival Market have become neighborhood mainstays, dovetailing nicely with the timeless boutiques, galleries and antique shops on West 19th Street, along with the ice houses, oyster bars, and live music venues on funky White Oak Drive. The Heights is also the most bike-friendly neighborhood in the Inner Loop, and the crush of cyclists on a Saturday afternoon adds to a pleasant sense that the place is drifting backwards in time.
Up & Coming!
This 2,000-acre community, currently under construction just south of the new ExxonMobil campus, will include a 150-acre nature preserve bordered by a flowing, kayak-friendly creek. “This is extremely unique for Harris County,” says Houston forester Bob Harper, who noted the tract is home to 100 different species of trees, including oak, magnolia, pine, and ash. “The nature preserve won’t be manicured to look natural. It will be natural and have the same variety of plants, trees, and animals that are there now.” Meanwhile, an urban slice of Springwoods Village will be organized into a series of walkable districts, including a mixed-use town center that sounds an awful lot like The Woodlands model just up the road. Of the 15,000 residents expected to begin moving into the community by the end of the year, planners say as many as 12,000 will likely work at the 385-acre ExxonMobil campus.
Where the road goes on forever and the party never ends.
What $$$ will get you:
6038 Glen Cove St.
This modern, 6,144-square foot home, near the edge of the Washington Corridor, has an infinity pool, outdoor patios, a workout room, and a sport court. Price: $3,895,000.
Only a portion of the four-mile-wide section of the city known as the Washington Corridor is an oontz-oontz party zone. Outdoors-loving Houstonians appreciate the Corridor’s proximity to Memorial Park. Just east of the park, an enclave of contemporary mansions makes the area feel almost like an extension of River Oaks. And artists and musicians love the Gulf Coast Colonial / Greek Revival homes in the Old Sixth Ward, Houston’s oldest intact neighborhood at 160 years of age.
But back to that party zone. Martha Turner, CEO and President of Martha Turner Properties, says Rice Military—the gentrifying neighborhood along the Corridor just east of Westcott Street, named after a World War I-era training camp that existed here—blows her mind. In recent years, hordes of upwardly mobile young professionals have descended here, and ramshackle old bungalows have given way to townhomes. “It’s a whole new area,” says Turner. Many of these residents enjoy Washington Avenue nightlife. “It’s a great area for young people and for couples,” Turner says. “They don’t mind the commotion and the lack of parking because they like to walk places and they want to be where the action is.”
Corridor resident Jay Rascoe rides his bike to destinations along Washington as well as the nearby Heights, downtown, and Montrose. “Whether you want to get some groceries, a haircut, or a cold sixer,” he says, “there’s no need to hop in a car and get stuck in traffic.”
Where suburban über-diversity meets a relatively quick commute.
What $$$ will get you:
2924 Green Tee Dr.
This 6,983-square-foot residence has six bedrooms. The property surrounds a pool and sits beside a golf course. Price: $895,000
Not so many decades ago, Pearland was nothing but rice fields and a scattering of roughneck honky-tonks and not a pear orchard in sight (hurricanes and freezes had wiped them all out by 1916). But by offering solid schools, huge houses at budget prices, and a relatively short commute to downtown and the Medical Center, Pearland became a bona fide real estate miracle. Between 2000 and 2013, the city’s population increased from 37,000 to 104,000.
Today’s Pearland is a mighty array of subdivisions and big box retail, quartered by Highway 288 and FM 518. East of 288, a rural feel lingers, while west Pearland is the essence of modern suburbia. Both are more diverse than their lily-white reputations suggest: 62 languages are spoken in the school district, and not every Pearlander is upper-middle-class or wealthy, contrary to opinion. “My kids go to school with a broad socio-economic cross-section,” says Kevin Murphy, an attorney who loves the fact that he lives 20 minutes from the city but can still keep chickens on his acre of land.
Shadow Creek Ranch is the jewel in the crown of west Pearland. New homes start at less than $200,000 and range above $800,000 in this enormous development, where residents can frolic in 700 acres of green space and have access to four community recreation centers; jog, hike, or cycle 22 miles of paths; and shop at the adjacent town center.
Like Sugar Land, Pearland is graduating from bedroom community to job center: Kelsey-Seybold’s 170,000 square-foot, 800-employee administrative office building, for one, will open there later this year.
The Museum District
In which a hot cultural scene begets an equally hot home market.
Barbara Jackson admits that for her, the ultimate would be to live on Manhattan’s Upper East Side, a short jaunt from world-class museums and Central Park. But as she gives a tour of her two-story home on a quiet block in Houston’s Museum District, Jackson admits she may have found the next best thing.
What $$$ will get you:
1740 South Blvd
This is a 5,919-square-foot, five-bedroom house sits on a 21,125-square-foot lot, right in the middle of town. Attractions include an outdoor kitchen and formal gardens. Price: $3,999,000
“It’s amazing that you can be in downtown Houston in a quiet, residential area and be several blocks from restaurants, galleries, public transportation, and some of the best cultural institutions in the world,” she says.
It was in 2011 that Jackson, an internationally known painter, and her husband, a University of Texas Health Science Center researcher, purchased their contemporary 3,000-square-foot home. Just down the street from both the Museum of Fine Arts, Houston and the Medical Center, both Jacksons are within walking distance of their passions.
The couple is part of a new wave of homebuyers who’ve found themselves moving back into the Museum District as the city’s real estate market has heated up. Lured by its parks, jogging trails, and always-interesting, pedestrian-friendly streets, the Jacksons never have a dull evening, what with a steady stream of lectures, exhibits, and cultural offerings at 19 nearby museums.
The blocks near the couple’s home are lined with stately, pricey dwellings that veer from modern to classic, some nearing the century mark. But skip a few blocks east of Main Street and you’ll see prices plummet. Here, on the front lines of a gentrification fueled by first-time buyers, new homes are selling in the high $300s. Each day, it seems, developers are scooping up abandoned lots and sacrificing aging bungalows to make space for contemporary townhomes, all in the name of quick access to the Medical Center and downtown. Needless to say, demand remains high.
“For the Museum District, if a new listing goes live and it looks great, the educated agent and buyer should be prepared to make an immediate offer over list price,” says Southwest Partners & Global’s Laramie Driscoll, who saw the area get hot in 2006, slow during the recession, and rebound last year. “I had 19 showings within the first days of one listing recently.”
Of those, she noted, six prospective buyers stood poised to make an offer if the contract fell through.
Wherein a few setbacks precede a dramatic comeback and motley parade.
A late-’50s creation of developer Ira Berne, Westbury came to a low ebb in the mid-’90s. Houston’s coolest-ever open-air mall, Westbury Square, was partially demolished. Area apartment complexes festered into free-fire zones. And Westbury High School had become unacceptable. Families moved out to Sugar Land if they could; only the old folks remained behind.
This was despite the fact that the neighborhood was convenient to downtown, the Med Center, and the Galleria, and abundant with relatively bargain-priced mid-century modern and ranch homes. But things began to turn around in the early aughts, after gay and lesbian couples moved into the neighborhood and people started calling it “Little Montrose.”
These days, everyone seems to love Westbury, despite the comparatively snug square footages, for its still-reasonable prices—the average three-bedroom rancher comes in at around $146,000, one of the best bargains around. Meanwhile, two of the neighborhood’s elementary schools, Kolter and Parker, are among the best in the city, completing Westbury’s trajectory as one of Houston’s most impressive comebacks.
Enticed by the location, the list prices, and the schools, technical writer Jeremy Hart moved here with his family in 2008, and he’s been pleasantly surprised by the area’s quirky traditions, including a yearly rodeo trail ride campout, karaoke night at the gay-friendly Cozy Corner, and the twisted Deck the Halls of Burlinghall holiday parade, which features Santa cavorting with Disney characters, Darth Vader, art cars, Boy Scouts, and Falun Gong followers. “It’s easily the most surreal holiday parade you’ll ever see,” he says.
In which an industrial revolution is swiftly on its way.
Although Houston’s origins can be traced to the murky waterways on the east side of downtown, the city’s growth has long followed a westward trajectory.
But driving east from downtown along Harrisburg Blvd. these days—incidentally tracing the new East End Light Rail Line—can leave the impression that the city is returning to its roots. Light rail promises to ferry new residents to nearby downtown Houston and points far distant, like the Galleria. (The nearby Port of Houston celebrates its 100th anniversary next year, as much a part of the city’s future as its past.)
“This really is a booming place right now, and this is just the beginning,” says Frances Castenada Dyess, President of the East End Chamber of Commerce. “When the light rail is completed”—in 2014 —“we hope to see many more companies moving here along with residential growth and more small businesses coming to the area.”
As of now, 24 percent of the land in the greater East End is still covered by industrial smoke stacks and warehouses, but just under $100 million in new loft apartments and townhomes is under construction between US 59 and Dowling Street alone, according to the Greater East End Management District. District leaders say the plan is not to remove the neighborhood’s sharp, industrial edges, but to soften them over time via mixed-use developments, biking paths and a commitment to walkability.
The area is also home to some of the city’s oldest Latino neighborhoods in Second Ward and Magnolia Park. Maybe that’s why residents both old and new consistently champion the cultural, not to mention culinary, opportunities the East End presents—it’s home to some of the city’s best Mexican restaurants and bakeries.
In which a city realizes you can have the pedal sans the metal.
What $$$ will get you:
914 Main St.
This 2,412-square-foot, two-bedroom condo in the Commerce Tower, located near Main and Walker, comes with all the amenities. Price: $525,000
Anthropologists hypothesize that our forebears mastered bipedal locomotion perhaps 4.2 million years ago, a prehistoric practice Houstonians promptly forgot when the car came along. And yet downtown, like some alienated tribe attempting to recreate the ceremonial dances of their long-dead forbears, a growing number of residents are attempting this ancient form of movement.
That fact is not lost on Angie Bertinot of the Downtown Management District, who says that thanks to years of smart planning, residential downtown has at last reached critical mass with the arrival of parks, stadiums, and amenities like Phoenicia’s downtown market. Bertinot is further cheered by the numbers from this year’s Kinder Houston Area Survey, which once again found a strong preference among Houston-area residents for “walkable urbanism.” This year fully half of respondents indicated an interest in living in “an area with a mix of developments, including homes, shops, and restaurants” rather than “a single-family residential area.”
As of now, only about 3,500 people call downtown home, but Bertinot expects that number to double in five years, with the construction of large residential properties on Main Street, in the old Texaco building, and across from Minute Maid Park. Two new downtown hotels and a new building for the High School for the Performing and Visual Arts are also underway. Meanwhile, an enterprising group of Houston restaurateurs (including the folks behind Anvil, Grand Prize, Oxheart, and Barnaby’s) has turned its attention to the historic district surrounding Market Square Park, driving even more foot traffic to the area.
“What makes downtown stand out from Montrose and even the Heights”—wait for it—“is that it’s really walkable,” Bertinot notes. “The downtown resident is someone who walks to the theater district, the park, Sundance Cinemas, and the Bayou, which has a huge recreational component. Those things are right in your backyard.” Anything else? “You can walk to work!”
Up & Coming!
Home to some of the city’s finest late Art Deco manses and mid-century mod showpieces set on tree-lined streets, Riverside Terrace seems poised, now more than ever, to enter the Inner Loop gentrification derby. After all, it’s convenient to everything the Inner Loop has to offer. It also offers a lot of bang for the buck: “It’s one of the last places inside the Loop where you can get an acre-or-more lot, and it won’t cost millions of dollars,” says Gerald Womack of Womack Development. Home to Houston’s Jewish elite in the 1930s, and prosperous African-Americans in the late ’50s, Riverside saw its fortunes decline in later decades. But since the early ’90s, it has been on a slow and steady rebound, and on the neighborhood’s backstreets, buyers are restoring old homes to their former glory, complete with the old hardwood floors, solid-wood doors, and crown molding.
Where two little words still command a cachet like none other.
Is River Oaks, a place where it can feel like lawnmowers outnumber actual residents, still Houston’s most prestigious neighborhood? Or is such a distinction still relevant when a successful young Indian doctor is just as likely to settle in upscale West U or polyglot Sugar Land than in the affluent Houston of yore, its mansions as frozen in time as its country-club ambience?
These are the questions that bubble up as you navigate the neighborhood’s serene streets. Oh, and here’s another one. With prices skyrocketing and wealthy enclaves like The Woodlands beckoning, surely demand for this blue-blooded barony has dipped, right?
An expert weighs in:
“Buying a house in River Oaks is more expensive and harder than it’s ever been,” says Mary Hale McLean of Martha Turner Properties, who has lived in the same River Oaks home for 45 years. “Homes are going faster and inventory is lower than it was during the boom in the early ’80s.”
McLean says homes in the $1 to $4 million range are receiving multiple offers and selling within days of hitting the market. Prospective buyers will often make offers even before they tour a home, so desperate are they to land in the neighborhood. After all, if they lose the River Oaks cakewalk, where will they go?
The answer, of course, is Southampton, Tanglewood, and West U, perhaps even the Galleria. But for those determined to be lucky—and when a neighborhood has just 1,600 homes, you’ve got to believe luck plays a part—River Oaks is still the ultimate address. And why not, given its beautiful streets, close proximity to downtown, the Galleria, the Medical Center, and some of the city’s best private and public schools?
Where the treetops glisten and home sales have risen.
What $$$ will get you:
2522 Blue Bonnet
Huge windows and natural stone give this house a rustic feel—yet it’s modern at the same time. It’s four bedrooms and 4,481 square feet, with a pool. Price: $1,425,000
There is a lingering perception that the typical Braes Heights buyer has a face of exhausted resignation. He has fled the high prices and low inventories of his homeland like a wanton refugee. A refugee from West University, that is. The truth is a bit more complicated, especially among the latest wave of Braes Heights émigrés, for whom the leafy neighborhood is swiftly becoming the first choice among families graduating to a larger home.
“It’s not nearly as high-density as West U,” says independent realty agent Linda Marshall, who swears she’s not just drawing a smiley face on all those for sale signs. West U has become overcrowded, she says, its beloved treescape threatened. As for Braes Heights, however.…
“I would love to live down there. You get great views, huge trees, and the luxury of space.”
By luxury of space, she means perks that home owners in tonier climes can only dream of: large front- and backyards, a dense canopy, and, it must be admitted, the freedom from restrictions that elsewhere don’t permit the teardown-rebuild ritual that’s become a signature part of the Braes Heights experience.
Ergo, that’s exactly what the area’s newest residents are doing: taking a wrecking ball to the low-slung, 1950s ranch-style homes and replacing them with modern two-story brick-and-stucco models. As expensive and time-consuming a real estate endeavor as that can be, it’s often cheaper than simply buying in a comparable neighborhood.
“If you buy there,” says Marshall, “compared to West U, you’re probably going to see a 30 percent lower price, plus a bigger lot.”
Everyone seems to applaud the active neighborhood association, the nice mix of parks, and the new public library. Parents, in particular, praise the area’s schools, such as newly rebuilt Mark Twain Elementary and Pershing Middle.
Where small town meets big city.
What $$$ will get you:
The price of admission gets you 7,686 square feet of Bellaire house, including five bedrooms, a media room, and a pool with outdoor kitchen. Price: $1,175,000
Okay, so maybe it’s trite and a little bit of a stretch to use a sports metaphor here, but it’s so perfect we can’t resist. If the city of Bellaire were a player for the Houston Rockets, it wouldn’t be a ball-hungry scoring type who demands attention and plays with panache. (Think James Harden, Jeremy Lin, and Montrose.)
Bellaire would be … Chandler Parsons, a well-rounded glue guy with few great strengths but even fewer weaknesses, who is quietly, if arguably, the most complete player on the team.
Bellaire, known for its City of Homes moniker and rebounding ability, is neither flashy nor exclusive, unlike its Inner Loop rivals, but its mix of location, price, schools, and recreation opportunities make us think it’s still underrated.
“You’re in Houston—a giant city—but you’re living in Bellaire and you have this small-town feeling,” says longtime Bellaire resident and Martha Turner associate, Hedley Karpas. “The local pharmacist knows you. The store and restaurant owners know you. It’s a wonderful little community.”
Thanks to its proximity to 610, the Medical Center, Galleria shopping and downtown, as well as some of the city’s best schools, it’s also an increasingly popular one. Rigid construction standards and 14 parks are big draws for families, and while Bellaire has never been a bargain destination, newly constructed homes often start at about $400,000. Sales lagged during the recession there as elsewhere, but with price points like that, small wonder that demand has now reached levels Karpas says he has never before seen in his 30-year real estate career.
“If you look at what you can buy in Bellaire dollar-wise compared to comparable neighborhoods in the city, you’ll end up with $50,000 to $60,000 more value here,” he noted. “As soon as any decent property comes on the market it’s gone. I’ve never seen anything like it.”
Up & Coming!
It was Chinese and Vietnamese immigrants who originally gave this area life and color, and when they relocated to southwest Houston in the ’90s, EaDo became a graveyard of abandoned supermarkets and restaurants. No longer. The neighborhood is now in the midst of a major makeover, attracting everything from sports bars like Little Woodrow’s to a multiplying supply of olive and russet-colored condos. Discovery Green is within walking distance, as is the Dynamos’ new home, BBVA Compass stadium. “With the Dynamo stadium we’re seeing a lot of growth in the residential sector,” says Paige Martin of Keller Williams. “They’ve got a wonderful hike-and-bike trail, and they’re really working to make the area east of downtown integrated into a larger downtown play area. In the near future we’re going to see entertainment, restaurants, all within walking and biking distance of downtown.”
Where’s life’s a (manmade) beach.
If Cinco Ranch were a stick of furniture, it would be a La-Z-Boy—oversized, feather-pillow-soft, easy to fall asleep in. It’s hardly surprising then that splashed across the front of the neighborhood’s official brochure is a single phrase: “comfort zone.” Nothing stands out more about this master-planned community of 18,000 people southeast of Katy, the shining star of Newland Communities, than its devotion to ease and reassurance.
What does comfort look like, you ask? Try this: pick a street—any street—in sprawling, 8,100-acre Cinco Ranch, and you can guarantee three things: the grass will look manicured, the streets quiet (sometimes unearthly so), and the homes inviting.
Chances are, you’ll also be within walking distance of a park, a tennis court, a bike trail, a meandering waterway, or one of 10 recreation centers (including a beach club complete with a manmade beach), which gives this neighborhood an active, lived-in feel often lacking in other suburban hamlets.
For retirees, there is Sunrise Senior Living Center, for kids, a children’s garden and top schools in the Katy school district. There is a golf course. There is La Centerra, a 34-acre town center with shopping and restaurants. Nine centers of worship are also sprinkled throughout the community, and that doesn’t include the yoga studios.
Yes, friends, all this can be yours, but you must act now. Cinco Ranch was the No. 4 top-selling community in the United States last year, right behind The Woodlands. Maybe that’s because Cinco’s a relatively short commute to the energy corridor, making it popular with those in the industry. Maybe it’s the prices, which can go beyond the $1 million mark but start at the $180,000s, or maybe it’s the variety in housing stock, running the gamut from one-story patio homes to estates.
Or maybe one shouldn’t waste time speculating and get over there before the place fills up completely.
Where you’ll find all the glories of Houston, absent big-city grit.
With its ethnic diversity—35 percent of its population is Chinese, Indian or Pakistani, while another 18 percent are African American or Latino— Sugar Land is like a mini-Houston, albeit one with less crime, much better schools, and many, many more man-made lakes.
What $$$ will get you:
1305 N. Horseshoe Dr.
This contemporary, four-bedroom 8,425-square-foot estate in Sugar Land features views of Lake Alkire, ornamental fountains, a gazebo, marble steam room, and a pool. Price $4,500,000.
One of the fastest-growing small cities in America (its population has increased almost tenfold since 1980), Sugar Land is evolving from an amorphous assemblage of gated communities into a true town, complete with a lively mixed-use Town Center, its own minor league baseball team (the Sugar Land Skeeters), and the international headquarters of a growing number of corporations.
Telfair, one of the area’s newer master-planned communities, with most homes ranging from $400,000 to $600,000, has the usual plush amenities—pools, clubhouses, and trails. What sets it apart is the amazing array of social clubs: for seniors who play tennis, women who jog, men who play cricket, the Telugu, Gujarati, and Marathi peoples of India, and the area’s Filipino, Japanese, Vietnamese, and Chinese populations. And that’s one subdivision.
“My kids came to realize that a hajib doesn’t automatically represent terrorism,” says former resident Joanie Maverick. “I strongly feel that a few years of living in Sugar Land did more to prevent that sort of bigotry than any lecture I could have given them.”
Consistently ranking as one of the country’s top 25 safest cities, one of the fittest cities, one of the cleanest cities, and one of the just plain great places to live, Sugar Land is on a roll. Hard to believe that four short decades ago, the place was just a bunch of sugarcane and the prison Leadbelly made famous in “The Midnight Special.”
In which the view changes from block to block, and so does the city.
Sometimes trekking around Houston can feel like peering through a microscope. Pick a new area, focus the view, and you’re likely to stumble upon another city altogether, probably one with its own brand of cuisine. Memorial City may be the best example of this phenomenon. The area is comprised of dozens of subdivisions and six different townships, each with its own government, police, fire department, and personality.
Serving as the area anchor is CityCentre, something of a kid brother to the Galleria—an upscale, mixed-use development with office buildings, apartments, a hotel, and movie theaters. Rising in dramatic fashion across the street is the futuristic Memorial Hermann Memorial City Medical Center, whose campus already includes a hotel and a retail center.
The gloss abruptly disappears a few blocks south of I-10, replaced by the Memorial West area; think Pleasantville on steroids. In Houston, there is arguably no neighborhood outside The Woodlands where it’s easier to get lost among endless blocks of manicured lots and large, single-family dwellings. It’s an area far from the city’s chaos, and one that’s also in transition.
“We’re seeing young couples with kids who used to own a townhome in the Washington Corridor flock to this area for the schools,” says Julianna Lind of John Daugherty Realtors. “They love the area because the homes are older and they’ve got the energy to pull up the carpet and remodel the home, making it hip.” Lind said older homes range from $300,000 to $500,000, while newer ones can top $1,000,000.
Throughout the area, for-sale signs and construction projects abound, with contemporary, Restoration Hardware-inspired revivals replacing vintage versions almost everywhere you look. This time around, the footprints are bigger, as are the price tags.
Up & Coming!
It may not have quite the cachet of the Heights, its immediate neighbor to the west, but Brooke Smith is coming back, cottage by century-old, wood-framed cottage, street by shady street. Unlike so many Inner Loop areas, it’s as much a remodeler’s paradise as a teardown/rebuild ’hood. “The houses aren’t so big – they don’t cover the entire lot,” says Christian Busker, owner of Renovative Thinking, which specializes in the area. “You get a yard, some history and some architecture, and it’s close to I-45, 610, I-10, the new train line and downtown.” Always more blue-collar than the Heights, Brooke Smith offers picket-fence charm and front-porch-swing grace to empty nesters and small families. And prices are skyrocketing, going from $40 per square foot in 1994 to over $160 in 2011.
Timbergrove / Lazybrook / Shady Acres
Where, not far from the Heights, some find the courage to resist McMansionism.
These three post-war ranch-house neighborhoods tucked in the northwestern corner of the Inner Loop are enjoying their own scaled-down versions of booms in adjacent neighborhoods like the Heights, Garden Oaks, and the Washington Corridor.
In part because of its proximity to Heights amenities, Shady Acres, a working-class neighborhood that predates Timbergrove and Lazybrook, is seeing the most teardowns. Whole streets of nondescript clapboard two-bedroom homes on cozy lots are giving way to row upon row of condos in the $350,000 to $400,000 range.
Meanwhile, after years of graying, Timbergrove is seeing an influx of new families—some remodeling the two- and three-bedroom postwar ranchers, others tearing them down and rebuilding. In something of a departure, at least for Houston, many of the replacement homes are not gargantuan McMansions but homes that actually fit their lots.
Timbergrove is an Inner Loop haven for nature lovers: a creek bisects the neighborhood, and West 11th Street Park offers 20 acres of relatively unspoiled Texas forest. Homes here range from about $250,000 to $500,000 for a new construction, while similar properties can be had for about 90 percent of that price in Lazybrook, Timbergrove’s slightly younger sister to the north.
Most residents of these neighborhoods look to the Heights for nightlife and dining, although the area boasts a few excellent, low-key bars such as Shady Tavern, Big Star, and the wildly popular beer garden Cedar Creek, as well as some of the best barbecue and burgers in the city at Gatlin’s and Hubcap Grill, respectively.
Conference Starts in:
Add to Calendar 05/20/2020 7:30 AM 05/21/2020 7:00 PM Mountain DigiMarCon South 2020 – Digital Marketing Conference
DigiMarCon South 2020 is your chance to …
– Hear from the most audacious and provocative speakers in the digital marketing industry. – Gain insight into emerging strategies, the latest innovative technologies, and best practices. – Network with thought leaders, build your network and collaborate with your peers.
DigiMarCon South 2020 Digital Marketing Conference will be held from May 20th – 21st, 2020 at the luxurious JW Marriott Houston Hotel in Houston, Texas. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, the DigiMarCon South 2020 program has been specifically designed to help attendees develop their audience.
Immerse yourself in topics such as digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
DigiMarCon South 2020 offers all of the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your agency / team / account to even greater success.
Come to DigiMarCon South 2020 and discover how to thrive as a marketer in a world where everything is digital.
ake advantage of our super saver registration rates and secure your seat early.
For more details visit https://digimarconsouth.com.
Business and marketing professionals have a lot of choice in events to attend. As the Premier Digital Marketing Conference & Exhibition Series worldwide see why DigiMarCon stands out above the rest in the marketing industry and why delegates keep returning year after year
Global Event Series
DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.
5 Star Luxury Event Venues
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Extensive & Memorable Networking Experiences
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
Industry Thought Leaders from Leading Brands
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
Premium Comfortable Meeting Spaces
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
Value for Money & Generous Discounts
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Collaborative Learning & Audience Participation
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
Meet the Speakers in Person
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Exceptional Customer Service
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
TECHSPO Technology Expo
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
On Demand Library Access
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
The Largest Digital Marketing Community
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
Thursday, June 6, 2019 9:00am: Registration Desk & TECHSPO Hall Opens 9:50am – 12:00pm: General Sessions 12:00pm – 1:00pm: Networking Luncheon 1:00pm – 3:00pm: General Sessions 3:00pm – 3:40pm: Refreshments & Networking 3:40pm – 5:00pm: General Sessions
5:00pm – 7:00pm: Farewell Cocktail Reception
How much does it cost to attend DigiMarCon South 2020?
Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.
What is included in the Main Conference Pass registration fee?
Your completed Main Conference Pass registration provides you the following:
All General Sessions – Thursday, May 21st, 2019
AM/PM Refreshments, Networking Luncheon – Thursday, May 21st, 2019
Unlimited Access to the TECHSPO Hall – Thursday, May 21st, 2019
Farewell Cocktail Reception – Thursday, May 21st, 2019
What is included in the All Access Pass registration fee?
Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:
All Master Classes – Wednesday, May 20th, 2019
TECHSPO Hall (Unlimited Access) – Wednesday, May 20th, 2019
AM Refreshments, Networking Luncheon – Wednesday, May 20th, 2019
Welcome Cocktail Reception – Wednesday, May 20th, 2019
On Demand – Available online approximately 2 weeks after conference concludes
What is included in the VIP Pass registration fee?
Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:
VIP Priority Registration Check-In – Wednesday, May 20th, 2019
VIP Seating on Master Class Day – Wednesday, May 20th, 2019
VIP Seating on General Session Day – Thursday, May 21st, 2019
The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.
Is there a group discount?
Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.
There are just a few simple Group Registration rules:
All registrants must be employed by the same company.
All members of the group must be registered at the same time. Discounts will not be applied retroactively.
You must pre-register to take advantage of these rates, which will not be offered on site.
Group Registration Rates cannot be combined with any other offers.
Are there academic, government, nonprofit or military discounts?
Academic, Government, Military & Non-Profit discount rates at DigiMarCon South 2020 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.
Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.
Can I bring a guest to the conference and networking events?
All attendees at the conference and networking events must be registered attendees who purchased tickets.
Can I send a substitute in my place?
You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.
What is the refund policy?
You may cancel your participation in DigiMarCon South 2020 at any time, but please be aware of the following cancellation policy listed below.
Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.
Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon South 2020 registrations is not permitted.
I live outside of United States, do you accept attendees from other countries?
Yes, international attendees are welcome at each of our conferences.
I live outside of United States and my country requires a Visa to visit United States, can DigiMarCon prepare an invitation letter for me to attend the conference for Visa Processing purposes?
Yes, this is often requested for International Attendees. After you have registered, send a letter request email to email@example.com and provide your address, company name, company title and passport information to be included in the invitation letter.
I live outside of United States and my country requires a Visa to visit United States, if my Visa Application is declined will I get a refund?
You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.
Where should I stay in Houston?
The official conference hotel to stay in Houston is;
JW Marriott Houston 5150 Westheimer Rd Houston, Texas, 77056 United States https://digimarconsouth.com/jw-marriott-houston/
Hotel Booking Instructions
To book a room at JW Marriott Houston follow the instructions below;
By Phone: Call 1-713-961-1500, ask for reservations, give group name ‘DigiMarCon South 2020’ and arrival date and book.
What networking activities are associated with DigiMarCon South 2020?
A full list of the official conference networking functions are available here.
Will I receive event updates?
Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.
How can I submit to speak at DigiMarCon South 2020?
There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.
Can I record what is presented at DigiMarCon South 2020?
Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.
Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.
How can we sponsor DigiMarCon South 2020?
Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon South 2020.
Do you have an affiliate program?
Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.