Texas’ weather varies widely, from arid in the west to humid in the east. The huge expanse of Texas encompasses several regions with distinctly different climates: Northern Plains, Trans-Pecos Region, Texas Hill Country, Piney Woods, and South Texas. Generally speaking, the part of Texas that lies to the east of Interstate 35 is subtropical, while the portion that lies to the west of Interstate 35 is arid desert.
Texas ranks first in tornado occurrence with an average of 139 per year. Tropical cyclones can affect the state, either from the Gulf of Mexico or from an overland trajectory originating in the eastern Pacific Ocean. Those originating from the Gulf of Mexico are more likely to strike the upper Texas coast than elsewhere. Significant floods have occurred across the state throughout history, both from tropical cyclones and from stalled weather fronts.
Characteristics by region
The Northern Plains’ climate is semi-arid and is prone to drought, annually receiving between 16 and 32 inches (810 mm) of precipitation, and average annual snowfall ranging between 15 and 30 inches, with the greatest snowfall amounts occurring in the Texas panhandle and areas near the border with New Mexico. During the summer, this area of state sees the most clear days. Winter nights commonly see temperatures fall below the freezing mark, or 32 °F (0 °C). The wettest months of the year are April and May. Tornadoes, caused by the convergence of westerly and southerly prevailing winds during the late spring, are common, making the region part of Tornado Alley. Poor land management, drought, and high wind speeds can cause large dust storms, minimized in modern times by improved land-management practices, but most troublesome in the 1930s during the Dust Bowl period. The panhandle region, farthest from the Gulf of Mexico, experiences colder winters than the other regions of Texas, where occasional wintertime Arctic blasts can cause temperatures to plunge to well below freezing and bring snowy conditions.
The Trans-Pecos region, also known as Big Bend Country, is in the west-central and western parts of the state, consisting of the Chihuahuan Desert and isolated mountain ranges. During fall, winter, and spring, it experiences the most clear days statewide. It is also the driest receiving an average annual rainfall of only 16 inches (410 mm) or less. Snowfall is rare at lower elevations, although the highest mountain peaks are prone to heavy snowfalls during winter. The arid climate is the main reason for desertification of the land, but overgrazing is slowly widening the land area of that desert. In the mountain areas one can see coniferous forests in a wetter and more temperate environment. The wettest months in this region occur during the summer. Winds are strengthened as they are forced to push through canyons and valleys. In the flatter areas these winds are harvested into usable electricity.
|Climate data for El Paso Int’l, Texas (1988–2017 normals, extremes 1879–present)|
The Texas Hill Country, or central Texas is shaped by its many rivers and hills. The climate is semi-arid west of Brady through Junction to Rocksprings, but it is sub-humid east and south of that area; both areas have hot summers and mild winters with occasional cold spells. Humidity is high during the warm season, though afternoons especially further northwest can see a wind shift and drier air before Gulf air returns after sunset. The vegetation is both deciduous in the river valleys, and coniferous where there is greater elevation. Dry savannas, open woodlands, and shorter grasses dominate the northwest, while closed woodlands and moist savannas mix with taller grasses in the east and south. In a single year the region can receive up to 48 inches (1,200 mm) of precipitation, and flooding is common near rivers and in low-lying areas, while drier years might receive only 12 inches (300 mm) of precipitation; average annual precipitation ranges from 21 inches (530 mm) in western sections up to 35 inches (890 mm) in southeast. The wettest months of the year are April and May.
The Piney Woods is the eastern region of Texas and is within the humid subtropical climate zone. It receives the most rainfall; more than 60 inches (1,500 mm) annually in the far east. This is due to the gulf currents that carry humid air to the region, where it condenses and precipitates out in the vicinity of sea breeze fronts as well as when extratropical cyclones move by. While coastal sections see the most cloudy days statewide and year-round, northern sections see the most clear days during the summer. The wettest months of the year are April and May. The area is prone to severe thunderstorms and tornadoes when the proper conditions exist, generally in the springtime. Hurricanes also strike the region, the most disastrous of which was the Galveston Hurricane of 1900. More recently Hurricane Rita pummeled the Golden Triangle of southeast Texas. The higher humidity of the region amplifies the feeling of heat during the summer. During winter and spring along the immediate coast, temperatures are kept cool by relatively cool gulf waters. Dense advection fog can form when warm air moves over the cool shelf waters during February and March, stopping ship traffic for days.
The region of South Texas includes the semiarid ranch country and the wetter Rio Grande Valley. Considered to be the southernmost tip of the American Great Plains region, the inland region has rainfall that is similar to that of the Northern Plains. The coastal areas are nearly warm most of the year due to currents of the Gulf of Mexico, but can get cold in winter if a strong front comes in, and sometimes even causing snow at sea level. Summers are hot and humid. Rain in the coastal region is more abundant than in the inland region, and subtropical forests line the Rio Grande. The wettest months of the year are April and May in western areas, but approaching the Gulf Coast, September becomes the year’s wettest month on average. This owes to the threat from tropical weather systems, including hurricanes, which can bring torrential rains of 5-10+ inches in one or two days. The resulting September monthly rainfall maximum prevails, for example, at Corpus Christi, South Padre Island and Brownsville. Inland, where it is drier, ranches dominate the landscape, characterized by thick spiny brush and grasslands. The winters in the inland region are variable, but usually mild, but are subject to Arctic air outbreaks from Canada, Snow is a rare occurrence due to the lack of humidity in winter, and the summers are for the most part hot and dry, but at times can be humid when winds come off the Gulf of Mexico. Tornadoes can occur in this region, but are less frequent than in other parts of the state.
The southernmost part of the state falls just within the tropical climate classification. Occasional years of above average temperatures result in an abundance of tropical flora in the lower Rio Grande Valley, typical of a Tropical savanna climat.
Northern and western sections of the state average snowfall annually due to their colder average readings each winter. For one week in February 1956, a snow storm of historic proportions struck northern Texas. The maximum amount measured was 61 inches (150 cm) at Vega with Plainview receiving 24 inches (61 cm) in one day. El Paso, in Far West Texas, received 22.4 in (57 cm) of snow during a 24-hour period December 13–14, 1987. For central and southern sections, snowfall is considerably more unusual. In February 1895, a large area of southeastern Texas received over 12 inches (30 cm) of snow, with peak amounts near 30 inches (76 cm) at Port Arthur. More recently around Christmas of 2004, up to 13 inches (33 cm) of snow fell along the middle coast, with the maximum occurring at Victoria.
The worst cold snap to occur statewide occurred during the last half of December in 1983. Four stations recorded their longest continuous readings at or below 32 °F (0 °C) on record. At Austin, the temperature remained at or below freezing for 139 hours. At Abilene, the period at or below freezing totaled 202 hours. Lubbock saw temperatures at or below freezing for 207 hours. The Dallas-Fort Worth airport measured temperatures at or below freezing for a total of 296 consecutive hours. Snow which fell on December 14 and 15 across northern Texas stayed on the ground until New Year’s Day of 1984.
Thunderstorms are very common in Texas, especially the eastern and northern portion. Texas is part of the Tornado Alley section of the country. The state experiences the most tornadoes in the Union, an average of 139 a year. These strike most frequently in North Texas and the Panhandle.Tornadoes in Texas generally occur in April, May, and June.
Texas’s position at the northwestern end of the Gulf of Mexico makes it vulnerable to hurricanes. Some of the most destructive hurricanes in U.S. history have impacted Texas. A hurricane in 1875 killed approximately 400 people in Indianola, followed by another hurricane in 1886 that destroyed the town, which was at the time the most important port city in the state. This allowed Galveston to take over as the chief port city, but it was subsequently devastated by a hurricane in 1900 that killed approximately 8,000 people (possibly as many as 12,000), making it the deadliest natural disaster in U.S. history. Other devastating Texan hurricanes include the 1915 Galveston Hurricane, Hurricane Carla in 1961, Hurricane Beulah in 1967, Hurricane Alicia in 1983, Hurricane Rita in 2005, and Hurricane Ike in 2008.
The climatology of where tropical cyclone strikes are most likely within the state appears to be changing. In the early 1980s, the most favored region during the previous century was the middle coast. However, that region of the coastline has been rarely impacted since the 1960s, and a recent study indicates that the most vulnerable location to a tropical cyclone strike since 1851 is the upper coast, which has received 56 percent of all tropical cyclone landfalls, of which 66 percent originate from the Gulf of Mexico. This is in contrast with Louisiana and the lower Texan coast, where only 39 percent of the landfalls are from tropical cyclones of Gulf of Mexico origin.
The most serious threat from tropical cyclones for Texans is from flooding. The worst aspect about tropical cyclones is that the weaker they are, the more efficient they can be at producing heavy rains and catastrophic flooding. Systems with sprawling circulations, such as Hurricane Beulah, also tend to make good rainmakers. Slow moving systems, such as Tropical Storm Amelia (1978) and Hurricane Harvey (2017) can produce significant rainfall. Tropical cyclones from the eastern Pacific and Atlantic Basins can impact the Lone Star State. In general, flooding across Texas is more common during the spring and early autumn months, and it can also be due to nearby stationary fronts interacting with strong upper level cyclones. The most likely location for floods statewide is the Balcones Escarpment, an area of steep elevation gradient in central Texas at the boundary between the Edwards Plateau and the coastal plain.
The highest temperature ever measured in Texas was 120 °F (48.9 °C), recorded on August 12, 1936 in Seymour, during the 1936 North American Heatwave, and again on June 28, 1994 in Monahans. The lowest temperature ever measured in Texas was −23 °F (−30.6 °C), recorded on February 8, 1933 in Seminole.
|Climate data for Texas|
|Record high °F (°C)||98|
|Record low °F (°C)||−22|
The El Niño–Southern Oscillation (ENSO) cycle is a huge impact on the weather in Texas. During the El Niño phase, the jet stream is located west-to-east across the southern portion of the United States. Therefore, winters in Texas are colder and receive more snowfall than normal. Texas is also less likely to get impacted by hurricanes due to the increased wind shear across the Atlantic. Spring to early summer yields increased rainfall especially where a low pressure system is located over the Four Corners region or northern Mexico which yields monsoon-like climate (which was exacerbated during the 2015 and 2016 spring season where the City of Houston was the hardest hit as if the climate was similar to Mumbai or Kolkata, India with heavy rainfall usually from moisture from the Gulf of Mexico). During the opposite phase, La Niña, the jet stream is much further north, therefore winter is milder and drier than normal. Hurricanes are more likely to impact Texas during La Niña due to decreased wind shear in the Atlantic. Droughts in Texas are much more likely during La Niña. The 2010-11 La Niña is mostly to blame for one of the worst droughts in Texas history.
Texas emits the most greenhouse gases in the US. The state’s annual carbon dioxide emissions are nearly 1.5 trillion pounds (680 billion kg). Texas would be the world’s seventh-largest producer of greenhouse gases if it were an independent nation. The primary factors in Texas’ greenhouse gas emissions are the state’s large number of coal power plants and the state’s refining and manufacturing industries which provides the bulk of the United States’ petroleum products.
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
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DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
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DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
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This page will answer many of the questions you may have about DigiMarCon South 2021.
DigiMarCon South 2021 takes place from May 26th to 27th, 2021 at the JW Marriott Houston by the Galleria in Houston, Texas. Click here for travel details.
JW Marriott Address:
5150 Westheimer Rd
Houston, TX 77056
Here’s the high-level schedule (note: all times are Eastern Daylight Time):
Wednesday, June 5, 2019
9:00am: Registration Desk & TECHSPO Hall Opens
9:50am – 12:00pm: Master Classes
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: Master Classes
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: Master Classes
5:00pm – 7:00pm: Welcome Cocktail Reception
Thursday, June 6, 2019
9:00am: Registration Desk & TECHSPO Hall Opens
9:50am – 12:00pm: General Sessions
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: General Sessions
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: General Sessions
5:00pm – 7:00pm: Farewell Cocktail Reception
Regular price is $797 (USD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (USD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (USD). For more information about pricing and the different passes available please click here.
Your completed Main Conference Pass registration provides you the following:
Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:
Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:
The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.
Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.
There are just a few simple Group Registration rules:
More details about Group Rates here.
Academic, Government, Military & Non-Profit discount rates at DigiMarCon South 2021 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.
More details about Discount Rates here.
Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.
All attendees at the conference and networking events must be registered attendees who purchased tickets.
You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.
You may cancel your participation in DigiMarCon South 2021 at any time, but please be aware of the following cancellation policy listed below.
Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.
Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon South 2021 registrations is not permitted.
Yes, international attendees are welcome at each of our conferences.
Yes, this is often requested for International Attendees. After you have registered, send a letter request email to email@example.com and provide your address, company name, company title and passport information to be included in the invitation letter.
You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.
The official conference hotel to stay in Houston is;
JW Marriott Houston
5150 Westheimer Rd
Houston, Texas, 77056
Hotel Booking Instructions
To book a room at JW Marriott Houston follow the instructions below;
Call 1-713-961-1500, ask for reservations, give group name ‘DigiMarCon South 2021’ and arrival date and book.
Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.
There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.
Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.
Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.